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INDEXX Premieres Cross Media Service for Utilities

April 19, 2012

Greenville, SC – April 19, 2012 – INDEXX, an integrated communications company with primary locations in Greenville and Columbia, SC, debuted Utility–Cross Media Communications, a new business service, at the South Carolina Environmental Conference (SCEC) in Myrtle Beach, SC, from March 11-13, 2012. The conference was attended by water professionals from throughout South Carolina.

Philip J. Riddle, Senior Account Executive, and Mike Miller, Marketing Director, represented INDEXX at the exhibit and provided insight into INDEXX's Utility–Cross Media Communications services for industry guests.

Riddle commented, "We had a great reception from the SCEC attendees and from the staff of the SCAWWA (South Carolina Section of the American Water Works Association). The need and desire of the utilities to increase the relevance and effectiveness of communications with their customers and the community have taken on a new dimension."

INDEXX showcased its interactive system of utilizing multiple communication channels (including email, direct mail, social media, text messaging, and websites) to effectively build one-to-one communications. The targeted, highly personalized program integrates all contact channels and allows each one to be easily measured, tracked, and reported.

"The customer base of the utilities is changing and will continue to change. Customers have shifted their preferred methods of receiving information, along with their desire to have more relevant information. Our system provides real-time feedback on marketing program results."

For more detailed information on Utility–Cross Media Communications services, download our PDF or contact Philip J. Riddle at 864-915-1451 or priddle@indexx.com.

About the Company: 
INDEXX, a privately owned communications company founded in 1993, offers a complement of integrated services through its marketing, publishing, and printing divisions, along with a promotional arm that caters to the golf, hospitality, and recreation markets. INDEXX also stands as the printer of choice for many Upstate businesses thanks to a complete slate of professional services, from planning and design to digital printing, marketing, fulfillment, and mailing. Additionally, FSC-certified INDEXX serves nationwide customers through its e-commerce division and has been named one of the top-performing commercial printers in the Upstate and one of the Top 400 printers in North America. INDEXX production facilities and sales offices are located in Greenville and Columbia, SC; dedicated sales offices are located in Asheville, NC, Atlanta, GA, and Charleston, SC. For more information, visit www.indexx.com.

Mike Miller
Director of Marketing, INDEXX

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