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INDEXX VP Robinson Develops Entry into Nationwide Market

September 21, 2011

Michael (Mike) D. Robinson, recently-hired Vice President of Sales at INDEXX, has implemented a nationwide, trade-specific marketing program that targets the auction industry. Through the integration of print and electronic media and the use of cross-media campaigns, the INDEXX brand, which has historically been a strong local presence, is now capitalizing on a greatly expanded geographical range and heightened name recognition.

Robinson brings extensive experience in the auction industry to INDEXX, along with a robust knowledge of its constituent companies throughout the US. Well served by INDEXX's powerful marketing and printing capabilities, these auction companies are helping position the Greenville, SC-based communications company as a major presence in the industry.

Robinson comes to INDEXX after 11 years at Excelsior Enterprises in Rome, GA, where he was Principal/CEO of Printworks, a print production, mail house, and silk-screening company; Partner/COO of Hype, Inc., a boutique advertising agency; and Partner/COO of Druck Report, Inc., a subscription-based Web and print publication. Prior to Excelsior, Robinson served as Controller and Interim GM at Bracing Systems and Honeycomb Products, Inc.

Robinson holds a BS degree in Accounting from Berry College and an MBA from Berry's Campbell School of Business (honored for excellence by The Princeton Business Review). He works with Fortune 500 clients, is a member of the Harvard Business Review Mentor Program, and has taught business management classes as an adjunct professor. Robinson is also a PBCA Certified Business Coach.

About the Companies:
INDEXX (www.indexx.com) was founded in 1993 as a small copy shop and legal tab supplier. Through a constant expansion of services and capabilities, combined with strategic acquisitions, INDEXX quickly grew to become one of the top performing commercial printers in the Upstate and one of the Top 400 printers in North America. Today, INDEXX is still privately owned, and the FSC-certified company offers a diversity of services in marketing/communications, ecommerce, printing, and publishing.

For more information contact:
Mike Miller – Dir. of Marketing
INDEXX
864-335-5079
mmiller@INDEXX.com

 
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