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3RD QUARTER, 2011 IN REVIEW
 


INDUSTRY NEWS


Industry News

Cut Postage Costs with Drop Shipping


The Concept–Beginning in the early 1990s, the USPS began instituting policies to help defray operating costs. As part of this initiative, it now offers discounts to companies who decide against mailing items from thewir local post offices and instead ship them at their own expense to distribution centers closer to the recipients' addresses. The amount of postage savings received depends on where along the processing route the mail enters, or is dropped, according to the lingo.
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SOLUTION SCENARIO


Solution Scenario

Do More with Cross Media Marketing

Capitalizing on the versatility of multiple media channels websites, direct response campaigns, emails, QR codes, social media, text messaging (SMS), and smart phone apps cross media strategies serve as critical components of marketing and communications plans. The fundamental truth is that people across all markets and industries have preferred ways of receiving information. Miss one form as you broadcast your message, and you may be missing a large segment of your target market.

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  NEW TO INDEXX
 
 
Welcome Aboard!


Mike Robinson Michael D. Robinson, MBA, joins INDEXX as Vice-President of Sales, bringing 15 years of experience in printing, marketing, and business development and management. more
Michael Fox joins BURCO (subsidiary of INDEXX) as a sales representative in the golf division, vending scorecards, yardage and rack cards, tees and tee signs, and other related merchandise. more Michael Fox
Steve Parris Steve Parris has been reassigned to Outside Sales Manager for BURCO's (subsidiary of INDEXX) ad sponsor program. His new responsibilities include managing, scheduling, . . . more
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New to Indexx

Our Employees Lead the Way


"To get people involved and to improve efficiency." That's the goal behind INDEXX's new process improvement program, according to Richard Bowers, Prepress/Digital Supervisor and one of the driving forces behind the initiative.
Designed to make use of the broad knowledge base held by INDEXX employees, the program's intent is to help the company operate in a leaner fashion, build camaraderie, and emphasize the worth of each employee's input. An added hope is that suggestions made by employees will help INDEXX grow its business and ultimately deliver staff advantages via increased cost-savings. While the program primarily benefits printing production, it also encompasses the company's other divisions.
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MORE THAN PRINT


Trust INDEXX to Build Your Website


INDEXX's dedicated marketing division, Sherpa Brand Marketing, offers professional website development solutions for customers seeking an online presence that best matches their vision and brand. It's the latest à la carte offering from INDEXX that allows customers to unify printing, design, and branding projects within a single agency and simplify the overall management.

From micro-sites for new products and special promotions to fully functioning, CMS database-driven web sites, Sherpa delivers professional, carefully-considered sites that reflect your individual company and are built with your target market in mind. All of our websites are custom-created – we never try to force a client's needs into a one-size-fits-all template.

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More Than Print
 
         
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