The Pantone Color of the Year program sparks an annual global conversation among designers and color enthusiasts, delving into the dynamic relationship between color and culture. Each year, Pantone selects a hue that captures the essence of the moment, reflecting the collective mood and attitude of the world in a single, powerful color. This chosen shade often makes its mark in pop culture and design trends for months or even years, with Pantone serving as a barometer for our evolving tastes.
At first glance, this year’s pick might seem like an unusual choice. But when paired with complementary colors, Mocha Mousse reveals its true depth. PANTONE 17-1230 Mocha Mousse takes the traditional notion of brown beyond its humble roots, offering a luxurious, aspirational twist. With its earthy elegance, it can stand on its own or serve as a versatile base, enhancing a wide array of palettes and designs—whether minimalist or richly detailed—across all industries focused on color. This sophisticated, grounded shade creates a strong chromatic foundation, complementing both understated and intricate applications.
A few example color palettes created by Pantone:
For Pantone Color of the Year 2025, we look to a mellow brown hue whose inherent richness and sensorial and comforting warmth extends further into our desire for comfort, and the indulgence of simple pleasures that we can gift and share with others.
Laurie Pressman
Vice President of the Pantone Color Institute
To read more about the 2025 Pantone Color of the Year, visit Pantone USA's official website here.
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